“BOBBIE” by ReeToxA

ReeToxA’s “Bobbie” is a deeply personal rock ballad that strikes a powerful emotional chord. Released on March 31st, 2025, as part of his debut album Pines Salad, the track reveals the raw heart of Melbourne-based artist Jason McKee. More than just a song, “Bobbie” serves as a tribute to McKee’s late mother, channelling grief, longing, and a yearning for closure into an unforgettable listening and visual experience. The accompanying music video, directed by Josh Rockman of Rockman Media, enhances the song’s emotional weight. Shot on a grey, moody day at Albert Park’s Kerferd Rd Pier, the visual narrative follows McKee’s reflective walk through sorrow and regret.

The imagery is stark and unfiltered, matching the vulnerability in the song’s lyrics. Interspersed with vintage 1980s home video clips of McKee’s mother, the video brings a deeply intimate, human touch to the track, grounding the emotion in real-life memory. One hauntingly serendipitous moment comes when, after multiple failed takes, a lone bird takes flight from the water—a beautiful, unplanned metaphor for release and connection. This small miracle gives the video its heart-stopping moment, symbolizing the very message McKee hopes to convey: the possibility of peace after pain.

With over 10,000 likes across TikTok and Instagram, “Bobbie” is already resonating with audiences. Its stripped-back sincerity and emotional honesty set it apart from more polished, impersonal rock offerings. Despite budget limitations, the video’s impact is undeniable—testament to Rockman’s vision and McKee’s courage to bare his soul.